Word: logo
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Dates: during 1980-1989
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Generations have grown up thinking of American Telephone & Telegraph (1982 sales: $65.7 billion) simply as Ma Bell. Last week Federal Judge Harold Greene took away the Bell. Greene ruled that the name as well as the company's blue-and-white telephone logo should belong to A T & T's local phone companies when they split off into seven independent units on Jan. 1, 1984. The judge also decreed that only A T & T's Bell Laboratories and foreign operations could continue using the name...
...competitors in the long-distance business welcomed the ruling. Said Mitchell Brecher, an attorney for GTE Sprint: "If AT&T and the operating companies were permitted to use the same logo, the public might think that they're part of a unified system." The rivals had argued that since AT&T will remain a long-distance carrier after the breakup, such identification would give it a competitive advantage...
...ruling means that the telephone giant will have to change the name of its American Bell subsidiary, which was formed a year ago to offer a full line of communications products. Apparently anticipating the loss of at least the Bell logo, AT&T has been using a globe, rather than the traditional telephone symbol, in American Bell advertisements since January. Though the company has 60 days to appeal the rulings, it seems resigned to living with them. Said an A T & T spokesman: "The order to drop the Bell name is the most troublesome part, but there is nothing...
...worth 25 points. Every year, on the anniversary of the program's Feb. 2, 1981, launching date, points are totted up, and a record is sent to the individual's home. Upon reaching 100 points, the worker gets a light blue nylon jacket emblazoned with the company logo and a patch signifying membership in the 100 Club. Every one of the plant's employees has now earned a jacket...
Looking at the small but somewhat restrained crowd that was being kept behind a rope, the Pope could see a large white banner that read, WELCOME HOLY FATHER. It was signed ACTORS in the familiar flowing red lettering that Poles have come to identify with the Solidarity logo. If that bit of subterfuge had conveyed a poignant message without violating official prohibitions on the display of the banned union's emblems, John Paul showed that he could be equally deft in making a point without resorting to inflammatory rhetoric...