Word: logo
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Dates: during 1980-1989
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...bigness. In June 1981, Atlanta-based Peachtree Software sold out to Management Science America, a company that had previously concentrated on programs for mainframe computers, for $5.5 million. The new owners invested in television advertising, which was practically unheard of in the industry, and heavily promoted the Peachtree logo. Says John Imlay, 46, chairman of MSA: "The key thing is that we poured a great deal of money into brand recognition." Peachtree's sales took off, in part, because the software can run on the popular IBM personal computer. Revenues reached $9.4 million in 1982 and are expected...
While Baldrige seems more comfortable giving advice on such matters as what sort of personal stationery to order (use good graphics or a logo) and how to outfit the corporate jet (carry the latest quarterly report), Mazzei's approach is blunter and, at times, more realistic. His advice ranges from how a woman executive should deal with the office boy's crush ("Don't crush it") to how to handle people when taking over a new department ("Make no promises...
...musicality puts the brakes on the rambunctious staging. The rhythms of the songs and the pace of the action are too different, which may be why the single most successful moment of the production is the overture, staged in front of a scrim decorated with the Northwest Orient Airlines logo. Blond air hostesses go through the usual check-out procedures, finding some berserk synchronization between their clockwork movements and Sullivan's ravishing score...
...right to represent the Monroe estate as the sole licensing agent for Monroebilia. Richman is currently tracking down marketers of bric-a-brac and is now reportedly charging those new to the Monroe business 6% of gross in return for the right to use an "official" M.M. logo. He will not reveal his agent's fee, but notes that "there is no regulation for those dearly departed." (Some manufacturers have separate agreements with 20th Century-Fox, which has claimed franchise rights to clothing used in movies that Monroe made for them...
...scientists have devised a babel of "languages" that translate human wishes into some variation of the computer's two words. BASIC is the language of most desktop personal computers, originally written for Dartmouth students in the mid-1960s; FORTRAN is an earlier attempt used mainly for scientific problems; Logo is designed for children; and Ada is used mainly for military problems...