Word: logo
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Dates: during 1980-1989
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...known as the Sun Oil Co., a nearly century-old, publicity-shy Philadelphia family business. In the 1970s, the company decided to diversify and its image became hazy. In 1979, management asked the design firm Anspach Grossman Portugal (A.G.P.) to analyze the problem and give the new company a logo that would exude unity and strength...
...year has been appearing on oil drills and storage tanks, trucks and hard hats, check forms and stationery, as well as magazine and television advertising. Employees are beginning to display the sunburst on T shirts and tote bags, and SUN workers at a subsidiary in Dallas have sewed the logo on a flag that flies from their building...
...became a first-rate example to point to," Noyes said, "a company in which a consistent design program was obviously an integral part of its management policies." With Watson's full support, Noyes and Paul Rand developed the IBM style. (Noyes and Rand also created the distinctive Westinghouse logo...
Noyes, who died in 1977, also developed a logo for Mobil with Chermayeff & Geismar Associates. This firm also created the fetching, letterless, four-color octagonal trademark for the Chase Manhattan Bank, probably the first completely abstract logo, whose design, says Chase, is supposed to "convey a sense of dignity and the dynamic purpose of the bank." The versatile and famous CBS eye was developed by Bill Golden, art director at CBS for 19 years. Currently, the leading imagemakers are Lippincott & Margulies, who created the Xerox logo and claim authorship of more than 2,200 others, including Uniroyal, RCA and ChemBank...
...word END tells Logo that the definition is complete. Logo responds by typing CIRCLE DEFINED. The next time the computer sees the command CIRCLE, it will locate a copy of the definition and start executing the instructions it contains. Repeating the commands within the brackets, it makes one tiny right turn and takes one tiny step forward, 360 times in a row. This linking of 360 tiny straight-line segments, as any calculus student or Logo child will tell you, produces a perfectly acceptable approximation of a circle. CIRCLE can then be combined with other commands to produce flowers, faces...