Word: logo
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Dates: during 1980-1989
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...sold for the Olympic Games. The marketing ploy could raise an estimated $26 million to help pay for the project. During the mission, two Soviet cosmonauts and the first ever British astronaut will spend a week aboard the Mir space station. Saatchi has already designed the joint project's logo, which features a soaring goose, and has named the mission Juno, in honor of the Roman goddess of marriage...
...multimillion-dollar fee, a corporate sponsor could get permission to use Juno's logo in its packaging and ads, possibly send company employees to the launching site and have its ads plastered on the Soyuz rocket and even the British astronaut's space suit. Says Saatchi spokesman Bill Jones: "If we are successful, this guy will go up looking like a racing driver...
...Batman summer superhype has caught up with Las Cruces police chief Ron Axtell. Warner Communications demanded that the city stop using the Batman , logo on its ambulance-like BATmobile. The vehicle is used to catch drunk drivers, and its popularized name really stands for the breath alcohol-testing unit...
...fact, the chemical workers' union and othersaccuse Mobil of misrepresenting its divestmentfrom South Africa. They charge that the companymay have sold its plants though it retainedlicensing agreements and allowed the new owner touse the Mobil logo...
...play. The packaging for dozens of name-brand consumer products, from Ivory Snow to Kleenex tissues, is now designed on 3-D computers rather than from mock-ups made of cardboard or clay. Last year the entire line of Coca- Cola soft drinks was redesigned around a new logo -- a project that would have taken twice as long had it not been done by machine. Timex wristwatches, Ping golf clubs, Reebok sneakers and Volvo station wagons are all created on graphics workstations. Volvo even uses a satellite hookup to connect its design computers in California with its manufacturing computers...