Word: logo
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Dates: during 1980-1989
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...instruct very young children, even Kemeny's BASIC is much too mathematical. Instead, more and more schools are turning to an innovative computer language called LOGO (from the Greek word for reason), developed by Seymour Papert and his colleagues at M.I.T. A mathematician who studied with the Swiss psychologist Jean Piaget, Papert has become something of a guru of the computer generation, predicting that the machines will revolutionize learning by taking much of the mystery out of mathematics, science and technology. Says he: "The computer can make the most abstract things concrete...
With a deceptively simple set of commands, LOGO enables youngsters who know nothing of geometry or algebra, and barely know how to read, to manipulate a triangular figure, dubbed the Turtle, on a computer screen and trace all manner of shapes with it. At the Lamplighter School in Dallas, teachers using LOGO get youngsters of three or four to write simple computer instructions. In one game, they maneuver "cars" and "garages" on the computer screen in such a way that the cars are parked inside the garages. While playing with LOGO, the youngsters learn simple words, the difference between left...
...imposed funk of his Western look. But no one has so codified American traditionalism, or mined it quite so profitably, as Ralph Lauren. His Polo (for men) and Ralph Lauren (for women) labels, with their assorted subsidiaries, sidelines and licenses, pulled in more than $700 million last year. His logo of a mallet-wielding polo player has galloped across everything from ties to dresses, saddle blankets to note pads, and is well on the way to giving the Lacoste alligator a smart konk on the noggin...
...away from the hospital. A student nurse's eyes are wet when she talks about how frightened she becomes. Most of the beds in the hospital have no mattresses. The toilets are outside. In the kitchen, blackened by smoke, a cracked plastic plate with an "Alliance for Progress" logo lies on a shelf among mouse droppings and rotting grains of rice. On the wall of a nearby building, huge white letters shout: DEATH TO RED PRIESTS. On other walls are the red and white graffiti of the guerrillas...
...KAHN, JR. '37 seems to peer through The New Yorker logo's snooty and nostalgic lorgnette at sooty skyscrapers. To Kahn, the late multimillionaire Jock Whitney "epitomized, in a world of increasing egalitarianism, the vanishing patrician. "The era of the robber barons, that period of freewheeling economic exploitation that made the Whitneys rich, is over, says Kahn--wistfully, it seems. Hamburger sales under gold plastic arches make tycoons now. The world is a Kroc...