Word: logo
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Dates: during 1980-1989
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...help. His plant was too small to have a medical department, his own doctor was way across town and he did not want the hassle of checking in at a hospital. So he went to a neat, one-story building with a 40-ft.-high sign bearing a distinctive logo: an upraised hand with a bandage wrapped around its fingers and a first-aid cross on its palm. Once inside the MedStop clinic, Diaz quickly got his cut cleaned, X-rayed and closed up with two stitches. He was able to pay his $67 bill and leave within an hour...
...scanning the racks. And there, past. The Boston Review and before Esquire, sits the "Fashion for Men," magazine thick and glossy and magnificently overproduced. On the cover is a wind-blown, rough-and-ready type nuzzling what appears to be an independently wealthy woman, Beneath the logo is the word "Adventure!"; further down, "Summer Stvies on Safari...
...saga of Ryder vs. Ryder is heading into the courtroom. Ryder System last spring sued Jartran for stealing its trademark, logo and business methods. Both Ryder and Jartran trucks have two parallel, horizontal stripes across their sides and display the slogan RENT ONE WAY & LOCAL in similar designs. Jartran ads feature large pictures of James Ryder and tout him as "the man who invented truck rental." Moreover, Ryder contends that Jartran is raiding its personnel and that some 150 former Ryder employees work for the new company. Admits James Ryder: "Most of them have come on their...
...Japan, where loyalty to the corpo ration is almost a state religion, every factory employee from the manager on down puts on a uniform bearing his firm's logo before checking in each day. The aim is to make workers feel like members of a team, on the theory that this boosts productivity. Unlike many Japanese ideas, however, the notion of mandatory company duds may not be all that exportable...
...Hutton. Clayton had the 128 ties he owns hung like a tapestry on a wall in his office. The more subtle the tie and limited its distribution, the more prized it becomes. One of the most highly sought-after ties is the one by Pepsi-Cola with the company logo in Cyrillic script, distributed to a select group of Soviet officials as a memento of the company's trade knot with the U.S.S.R. Another collector's gem because of its scarcity in the U.S. is the navy blue Toyota tie with the automaker's name in Japanese...