Word: logo
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Dates: during 1980-1989
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...regularly as they break out cigars after the announcement of a successful earnings report. Says John C. Moran, president of Manhattan's Hampton Hall Ltd., one of the leading corporate tie makers: "They are used to introduce a new installation or a new product or sometimes a new logo, for company anniversaries or as part of a sales campaign." Philip Morris ordered up a tie with a percentage sign on it, as the symbol of a sales convention that had the theme "It's all a percentage game." Nestlé last spring commissioned a tie in honor...
...lines pour forth in torrents and saying things in several ways instead of choosing the best. The result was a ripsnorting melodrama that offered Elizabethas what horror movies provide us today. Richard III lacks the subtlety, artistry and development that we see in his nearest relatives, Macbeth and logo. And the whole play moves straightforwardly, putting few difficulties in our way except for a confusing genealogy...
...movement has arisen at Dartmouth to bring back the Indian as the school's symbol. After Native Americans protested the logo when they first were admitted to college a decade ago, the Indian was dropped in favor of the now neutral nickname, the Big Green. After a committee was formed to investigate the students' complaints, it was decided that the school war cries such as "Wah hooh wah" and "Scalp 'em" were offensive; the college's board of trustees declared that the Indian symbol was "inconsistent with the present institutional and academic objectives of the college...
Illustrated with cartoons by Jack Davis, whose drawings have appeared in Mad for the past 24 years, the report features a barrel-chested, hard-hatted Ashland man wearing the company logo. He explains to two blond, wide-eyed youths the intricacies of revenue figures, operating expenses and tax and depreciation numbers in the course of answering their initial question, "What's Ashland...
Along with the reported $60,000 Scandinavia's SAS Airlines paid him last year for wearing their logo on his sleeve, came free first-class air passage on SAS for him and discount fares for his parents. Donnay racquets of Belgium, which is paying him around $600,000 a year plus a commission on each Borg model racquet sold, also must provide the star with the 30 or so $75 racquets he takes with him to tournaments. In Australia, he endorses Bancroft racquets for another $90,000 or so a year and all the racquets he can break. Fila...