Word: logo
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Dates: during 1980-1989
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...went to see the U.S. Olympic hockey team play Harvard at Bright Center in November you would have noticed the players wearing conspicuous "Bud" logos on their helmets. You also might have noticed kids wearing their $39 Team USA hockey jerseys with a little "Dodge" logo on the front...
Advertising is creative for soccer on European television. There are little five-second silent advertisements when the Michelin man rolls a tire across the screen or a toothpaste logo apears out of nowhere. These ads let the 45-minute halves proceed uninterrupted. Failing that, the ads can take up all of halftime instead of splicing 30-second commercials during action. After all, in soccer, the action is continuous and doesn't lend itself to TV timeouts...
When you enter an arena, you see ads all over the place. They are mostly concentrated on the court where the television can pick them up. For example, in Mayaguez, there is a Heineken logo in the foul lane. giving the overall effect of a conical beer...
...probably inevitable that the mania for designer chocolates, designer underwear, designer everything would one day lead to -- designer trash bags. Sure enough, in time for Christmas, retailer Neiman-Marcus came out with festive red bags bearing its logo. Displayed at 22 U.S. stores and priced as high as $6.25 for a pack of 20, the sacks were touted as the "aesthetic way to dispose of life's debris." In the garbage-handling industry, however, the color red is an almost universal symbol for infectious hospital waste, which calls for special treatment. When waste-management officials in Maryland complained about...
...None of the plane's 100 passengers and five-member crew were seriously hurt. Eastern executives stoutly defended the plane's maintenance record and the "extensive experience" of the crew but were clearly embarrassed. Photographers were kept away from the damaged plane until an Eastern crew covered the company logo...