Word: logo
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Dates: during 1980-1989
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...dingy building on Manhattan's Park Avenue South is a good half-mile from United Nations headquarters. There are no flags, no logo and no indication that controversy rages inside. Only the directory in the red marble lobby provides a clue. Listed inconspicuously in alphabetical order, right after Quadrille Wallpapers & Fabrics Inc., is United Nations Archives, twelfth floor...
However, both Davids seem equally eager to avoid confusion. David E.'s white-on-blue bumper stickers show the middle initial in bright red, while the other David's yellow--on--green logo emphasizes a gigantic 'J'. The 'J' stands for Jude, and a disc jockey friend of the candidate's has been playing "Hey Jude" on a local radio station...
...were 10 years old and had the chance to enter the locker room of a college football team, wouldn't that team quickly become your favorite? If you were given an official, regulation-sized football and a sweatshirt that had the sqaud's logo sprawled across the front, wouldn't you tend to lean towards that team...
...sleeves and pant legs. For the first time, a matador had sold space on his costume for advertising. The Japanese electronics firm (the name translates as "red" in Japanese) is paying the 29-year-old, second-class matador about $16,000 every time he enters the ring in his logo-embellished outfit. That is roughly ten times as much as his pay for bullfighting alone...
...wins. Last week it was the turn of Manhattan-based American Natural Beverage, which should sell about $30 million of its Soho Natural Sodas this year. In an out-of-court settlement, the ten-year-old company forced Anheuser-Busch (1986 revenues: $7.6 billion) to drop the checkerboard logo that appears on its Zeltzer Seltzer sodas. American Natural had charged that the Zeltzer Seltzer design looked "confusingly similar" to its own. Said American Natural President Sophia Collier: "This just shows you have to fight for what's right...