Word: logo
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Dates: during 1990-1999
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...logo on the air conditioning unit rushing up at me, and just as I realized I was terrified, the tension on the bungy flipped me over so that I was no longer looking straight down. Before I realized it, I was slowly yo-yoing up and down 75 feet above the roof, swinging back and forth under the platform. They yelled a few cheers, waited for me to stop bouncing and lowered the retrieval rope...
...interesting conclusion: too many swooshes. "There has been a little bit of an internal backlash about just the number of swooshes that are out there," says Parker, who is the keeper of the brand image. When Tiger Woods made his debut in Nike gear, there were so many logos on him that he looked as if he had got caught in an embroidering machine. Now most of the company's TV ads sign off with Nike's script logo. Expect to see more...
Nike will also try to be more accessible to consumers by continuing to develop subbrands. The first of those is brand Jordan, whose Jumpman logo has replaced the swoosh on those famous sneakers. Nike expects to sell $300 million in Jordan merchandise in fiscal 1998 and considers the brand to have billion-dollar potential. And Nike is creating a golf division around its $40 million swinger, Woods. He has his own brand, aimed at younger, more athletic golfers, and his togs carry his own logo, a swirling yin-yang emblem designed to reflect his Buddhist beliefs as well...
...Diana, Princess of Wales Memorial Fund, which has been criticized for allowing the late Princess' signature logo to appear on a tub of margarine, said Wednesday it was approached by the American toy firm Hasbro Inc. about games, puzzles and other toys, including a doll like its popular Sindy. But the London-based Fund responded, "The Diana, Princess of Wales Memorial Fund has not granted a license for a Diana Sindy Doll." A spokesman said a Diana doll of some other kind has not been ruled out, as long as it meets the trustees' requirements and is judged acceptable...
...Politicians, police and safety organizations had condemned a reported plan by the Royal Automobile Club for a campaign claiming the princess could have survived the Aug. 31 Paris car crash if she had been wearing a rear seat belt. On the other hand, margarine tubs bearing Diana's official logo went on sale Monday -- provoking complaints about commercialism, even though the money will go to charity...