Word: logo
(lookup in dictionary)
(lookup stats)
Dates: during 1990-1999
Sort By: most recent first
(reverse)
...American Cancer Society stirred less controversy last year when it entered an exclusive deal with the Florida Orange Growers Association. The society gets $1 million annually for cancer research in exchange for allowing the A.C.S. logo to appear on ads and juice cartons. "We do walk a fine line," acknowledges A.C.S. spokesperson Steven Dickinson. "But what we're doing is not a formal endorsement. We make it clear that orange juice is only an example of the kinds of foods in a healthy diet...
CHICAGO: Suddenly the American Medical Association has cold feet. After agreeing to allow the Sunbeam Corporation to use the AMA logo on its medical equipment, the organization said today it wants to reconsider the five-year endorsement package. Why? It seems the esteemed group of doctors have not actually tested Sunbeam's wares, which makes the 'stamp of approval' meaningless. Critics maintain the AMA could hurt its credibility by lending its name for cash. TIME science writer Christine Gorman agrees: "It's when the money is changing hands that we start questioning this kind of agreement," she says. Will...
...expected to be a snoozer of a speech to Mac enthusiasts by Amelio. Jobs has assembled an army of showmen to orchestrate his--and Apple's--return to competition. There is theatrical lighting and a concert-quality sound system. He stares at the mega columns with the Apple logo cut into them, grimaces at their "Hitlerish" appearance, but decides it's too late to do anything about them. Then he sets to work on his slide-show presentation--run from an IBM ThinkPad. The software, thank heaven, is from his old company, NeXT...
Certainly, at his death, the designer was at the height of his powers, with his fashion house stitching together numbers as eye catching as its merchandise. The profits of Gianni Versace SpA, which puts its Medusa-head logo on everything from $15,000 evening gowns to $395 bath-towel sets, soared from $7.9 million in 1990 to $43.5 million in 1996. Worldwide sales of Versace-brand products, including items manufactured by licensed companies, are on track to top $1 billion this year...
Gray's latest foray into the for-profit world is his new Mars & Venus Counseling Centers, in which therapists pay $2,500 for training in the Mars & Venus "technique," an initial licensing fee of $1,900 for the right to hang out a shingle (and use the logo) as a Mars & Venus counselor, and then a $300-a-month "royalty" payment. Gray says he has acquired his special love insights after years of counseling couples and hearing anecdotes from his fans at book signings and lectures. But he is not a licensed anything other than driver, to which some mental...