Word: logo
(lookup in dictionary)
(lookup stats)
Dates: during 1990-1999
Sort By: most recent first
(reverse)
...thought it would be more enjoyable to sell shoes than balance checkbooks. He started out representing a Japanese running shoe called Tiger but realized he could create and hawk his own American shoe. Nike was named for the winged Greek goddess of victory and given the now familiar "Swoosh" logo (at the time, someone said it resembled an upside-down Puma insignia). At first Nike made shoes for serious runners, but as millions of Americans began to run seriously, it became a shoe not just for wiry steeplechasers but also for ladies wheeling shopping carts...
...such a complicated knot of racial politics and hagiographic pride been expressed with such economy. Director Spike Lee's baseball hat emblazoned with a silver X -- created to promote his forthcoming film on Malcolm X -- is grass-roots iconography of a high order. Two years ago, the ubiquitous- superhero-logo-of-choice was that of a white playboy-vigilante who dresses like a bat; now it is a real-life black pimp turned philosopher...
...such a complicated knot of racial politics and hagiographic pride been expressed with such economy. Director Spike Lee's baseball hat emblazoned with a silver X -- created to promote his forthcoming film on Malcolm X -- is grass-roots iconography of a high order. Two years ago, the ubiquitous- superhero-logo-of-choice was that of a white playboy-vigilante who dresses like a bat; now it is a real-life black pimp turned philosopher...
...surface, a phenomenon known as tunneling. This generates a tiny current that can be used to move atoms and molecules around with pinpoint precision. Thus last year physicists from IBM's Almaden Research Center manipulated 35 xenon atoms on a nickel surface to spell out their company's logo. They have also fashioned seven atoms into a minuscule beaker in which they can observe chemical reactions at an atomic level, and they devised a working version of a single-atom electronic switch that, in theory, could replace the transistor. Though some of the achievements seem whimsical -- constructing a miniature...
...expensive, and that was what mattered: the embroidered horseman ushered in a new era of logo-centrism. And if you couldn't afford it, you knew you sucked, and you bought something like...