Word: logo
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Dates: during 2000-2009
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...wanted you to see. Image editing technology has now progressed far enough to enable real-time editing of television, and CBS made good use of it. In its live coverage of Times Square, the network digitally deleted an NBC advertisement on a large TV screen and substituted its own logo instead. The new logo looked perfectly natural--it just wasn't there...
...trials experienced in recent months by Kate Betts, 35, the newly installed editor in chief at Harper's Bazaar. Since September, when she assumed stewardship of the country's oldest fashion glossy, Betts has been plotting its complete redesign, transforming everything from the magazine's layout to its logo--replacing the elegant typeface with bold lettering that she hopes reflects a more youthful orientation. Formerly the fashion news director at Vogue, she succeeds Liz Tilberis, a beloved editor who died from ovarian cancer last April. Betts inherited a magazine that, despite earning praise for its sleek aesthetic and daring photography...
...Evening News. On New Year's Eve in Times Square, his heir Dan Rather might have closed, "And that's the way it appears to be, thanks to the magic of computer imaging." But he didn't. Nor did CBS say it had digitally inserted a virtual logo in the neon adscape behind him, obliterating an existing sign for NBC. In fact, it turns out CBS has used digital image-insertion technology ever since launching the Early Show in November, to plaster that program's logo all over its Manhattan neighborhood--at the entrance to Central Park, on the back...
...with the powers of new media come new dangers; and never has that been more evident than in the spat brewing between NBC and CBS. The Peacock network is fuming over the alteration of video images of New York City in several CBS news programs in which CBS logos are digitally superimposed on everything from horse-drawn carriages to billboards. The final straw came when CBS put its logo over an NBC video board during Dan Rather's New Year's Eve broadcast from Times Square. NBC is considering suing CBS for diminishing the exposure of an expensive ad. Rather...