Word: logo
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Dates: during 2000-2009
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Step one is to target an area where homes, schools or other premises suffer high burglary rates. Next, residents are given marking kits, paid for either by the company or out of government funds. Windows and street furniture in the area are then plastered with the SmartWater logo and the local media are roped in to help wage psychological warfare on local villains - typically, police will rig out a bait car with a spray to secure a headline conviction and make it known they will routinely scan suspects arrested for any reason. Last December, police in Peterborough sent greeting cards...
...legislatures and city councils; as author and political strategist David Mixner notes, "almost every state has at least one openly gay or lesbian elected official, including Alabama, Montana and Oklahoma." The gay subculture is a hip harbinger of official culture and can boast its own nationwide cable network in Logo (two if you count Bravo!). Homocentric movies like Milk have replaced homophobic movies like Advise and Consent; and in TIME you read reviews like this instead of the 1962 review of Victim...
...cameo in 1988's Who Framed Roger Rabbit. Warner Brothers' Bugs Bunny was also in the film and the two companies demanded that each character receive the same amount of screen time, down to the very last second. A semi-secret 2001 image revamp put Mickey's logo in trendy places: on celebrities, in a Sex and the City episode - he was printed on a t-shirt and stretched across Sarah Jessica Parker's chest - as well as in high-end boutiques. In 2002, he appeared in the PlayStation2 video game Kingdom Hearts. And in 2006, he became...
Maybe Pepsi's spiffy new logo will help restore normal service. The No. 2 sodamaker spent more than $1 million developing its latest look and may soon spend as much as $1 billion changing all its vending machines and global signage to the new design. It's the 11th time in Pepsi's 110-year history that the company has revamped its logo, and the first since 1987. Some have likened the look to President-elect Barack Obama's rising-sun-over-the-horizon campaign iconography. Although there's no evidence that Pepsi modeled its logo on Obama...
Anticipate an odd case of road rage this week among hedge-fund high rollers driving home while contemplating some catastrophic losses in the market, while the iconic Porsche logo on their steering wheel stares back at them. That's because the venerated Stuttgart sports-car manufacturer on Monday inflicted losses estimated to be as high as $38 billion on hedge funds, banks and other investors who had been short-selling Volkswagen stock. It was more than just patriotic fervor that got Germans cheering this week when shares in VW shot up to more than $1,276, making...