Word: logo
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Dates: during 2000-2009
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...started making American-football cleats. Selling soccer shoes against Adidas and Nike would have been suicidal. Football is a small, specialized market--about $250 million in the U.S. "Our No. 1 goal was authenticating ourselves as a footwear brand," says Plank. "Does the consumer accept putting the Under Armour logo on a shoe?" Yes, as it turns out: Under Armour now has a 20% share in football cleats, according to SportsOneSource, a research firm. Next, Under Armour tried on baseball and softball cleats and grabbed an 11% share in that $200 million market. "If Under Armour is going to become...
...most famous works, Monogram. The distinguished beast, standing on a platform that is actually a Rauschenberg painting, is ringed snugly around its middle by a rubber tire. Goat equals sex drive. Tire equals bodily orifice - you choose which one. Monogram turns out to be a logo for the male libido...
...just style statements—they’re a step towards improving higher education in Iraq. Since December 2007, Jafar has been designing and marketing the shirts, creating the Web site www.rallyforiraq.com in addition to using flyers and a Facebook group. While the arch-shaped logo of the shirt may look simple, it was designed to evoke the spirit of open-mindedness and possibility for improvement that is crucial to the cause. “We’re trying to start an initiative, to raise awareness and keep Iraq in the public mind,” says Jafar...
...exactly is Marimekko? The name translates literally as "Mary's dress" and figuratively as a dress for Everywoman (and, indeed, Everyman?the unisex Jokapoika shirts have been hot sellers since 1956). It is perhaps one of the first ever lifestyle brands (the Courier-type logo, which was inspired by a magazine headline, dates from 1954 and has been stamped on clothing and home wares ever since). The company was started in 1951 by textile designer Armi Ratia, whose husband Viljo owned an oilcloth-printing company that was struggling as a result of postwar shortages. Ratia was determined to set about...
...Student Association vs. the Chinese Students Association. The CSAs are tired of people confusing their events—that wine is not to celebrate Chinese New Year. And it’s not cheap. 2) The Harvard Advocate vs. The Harvard-Radcliffe Science Fiction Association. For a publication whose logo is a winged-horse, the Advocate contains far too little magic and far too few spaceships. 3) Harvard-Radcliffe Society for Creative Anachronism vs. Current Magazine. What’s so special about the present? The 16th century was fun enough. 4) Committee on Deaf Awareness vs. Harvard Radcliffe Orchestra...