Word: logo
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Dates: during 2000-2009
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...successful fashion photographer, with a stint at Andy Warhol's Factory in New York, Toscani took on the Benetton brand account, turning out memorable ads of young people of different races and nationalities. His great breakthrough, though, can be traced to 1991, when he simply slapped the green Benetton logo on a photojournalist's award-winning image of a dying AIDS patient surrounded by his family. Since then, the son of a renowned Milan photojournalist has snapped his own striking frames of Balkan war victims, children from a Sicilian Mafia town and death-row inmates, the last of which...
...Shock Doctrine: The Rise of Disaster Capitalism, Naomi Klein, best known for her 2000 book No Logo: Taking Aim at the Brand Bullies, explores how capitalism came to dominate the world, from Chile to Russia, China to Iraq, South Africa to Canada, with the help of violent shock tactics in times of natural disaster or tragedy. Released in the U.S. September 18 and throughout Europe and Canada the week before that, the book counters the theory that unfettered capitalism and a successful democracy go hand-in-hand. TIME sat down with Klein to discuss her conclusions, the research process...
This book seems much more serious of an undertaking than No Logo. How would you say you've changed from that book to this one? The tone of No Logo was a little bit girlish and anecdotal. The gravity of this material made me want to take myself out of it as much as possible. It felt like a distraction and it felt like anything that trivialized the material was inappropriate. So I concentrated on clarity. I really didn't want writing that was show-off or cutesy. I really poured my creative energies as a writer into the structure...
Whereas most European luxury leather-goods brands rely on a prominently placed logo to indicate their products' provenance, Bottega Veneta has made its most coveted leather-crafting technique into its signature. Known as intrecciato?Italian for woven?the technique has been employed by Bottega Veneta since the company was founded by Michele Taddei and Renzo Zengiaro in the Veneto region of Italy in 1966. Originally thought of as a way to make the brand's thin, supple leather more durable, intrecciato has become a style statement in the hands of Bottega Veneta creative director Tomas Maier. And style icons like...
...that our clothes were easy to wear and were priced so women could afford them." Looks as if the strategy is working. It's nearly impossible to walk down a city street without seeing a pair of Burch's Reva ballet flats, complete with her bold T-logo medallion...