Word: logo
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Dates: during 2000-2009
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...first cases shipped in 1995, but lean years followed as the company unsuccessfully tried to market Bionade solely on its health claims. The turning point came in 1999, when marketing expert Wolfgang Blum arrived. He gave Bionade a radical makeover - a slick retro blue, white and red logo, and a new strategy, branding it as a hip lifestyle drink that happened to be healthy. With no budget for television or print advertising, the company needed to get everyone else - especially the media - to spread the word, Blum says. So Bionade sponsored hundreds of sporting, cultural and kids' events across Germany...
...given bags of props, all courtesy of corporate America. Red Mad Hatter hats had "Chevy" stamped on them. This year there was "wordfetti": pieces of cardboard, a bit smaller than calling cards, with the words CELEBRATE, LOVE, PEACE, PLAY and DANCE printed on them. On the back was the logo of Target, which also sponsored those glasses in the shape of a 2007, with the zeroes for eye holes (a clever design that will become obsolete in 2010). DiscoverCard had its brand on the ginchiest bit of couture, a fringed fleece boa, with jingle bells. Periodically, officials went into...
...organization plans to overhaul its marketing next year, remaking its logo (the new one is on the accompanying chart) and sharpening its well-established brand with ventures into the Internet and music. AARP plans to establish a massive new Web presence with a social network based at AARP.org and launch its own blog on current events. Also under way is a wide-ranging music-marketing campaign, including sponsorship of its first-ever national concert tour (with Tony Bennett), a Web-based music-recommendation service and a music blog...
...longer and are wealthier than ever. In fact, many high-profile women's ready-to-wear brands offer children's wear?Christian Dior was the first, launching Baby Dior in 1967?but they are typically produced under license by outside manufacturers and rely heavily on the brand name and logo. They are very successful in the gift category but offer a limited number of pieces...
...dropping the KFC logo and going back to the name Kentucky Fried Chicken--with a new, updated picture of the Colonel. The new Colonel will be more realistic looking. This time he's 350 lbs. with huge scars from his triple bypass." JAY LENO...