Word: logo
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Dates: during 2000-2009
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...around for you. Created by the 160-year-old champagne house in collaboration with bespoke luxury-luggage makers Pinel & Pinel, the limited-edition calfskin trunks (only 30 have been produced) are each the fruit of 700 hours labor and can be customized with a buyer's name or logo. Champagne flutes, an ice bucket, cashmere throws and an array of other little knickknacks without which no gathering is complete?including truffle graters, mother-of-pearl caviar spoons and a Dunhill cigar cutter?are supplied. Krug will even throw in three bottles of its Grand Cuv?e to help get the party...
...running joke at Motorola is that he took the CEO job just to work with her.) Instead of flooding India with cheap products, Warrior says, the company is introducing pared-down phones that share a design language with more expensive ones. They use the same accessories and logo, the keypads look similar and the body of the low-tier phones is made of a high-quality plastic that looks and feels like brushed metal. When a farmer in rural India spends a third of his household's monthly income on a phone, she says, "we want to make sure that...
...they drank samples of Coke and Pepsi. When the colas were not identified, the tasters showed no particular preference for either. But when they were shown the iconic red-and-white label, they expressed a huge preference for Coke, irrespective of which cola they were actually sampling. Coke's logo, the scans showed, lit up areas in the brain associated with pleasure expectation in a way that Pepsi's did not. Montague's conclusion: Coke's more pervasive brand marketing affected volunteers' preferences in ways they didn't realize--even if they were normally Pepsi drinkers...
...make the volunteers more distinctive still, he issued them all green canvas bags stamped with a vitamin-A logo and suggested that they carry the bags all the time, not just on their rounds. He instructed supervisors in the program who had cars to stop whenever they saw anyone carrying a green bag and offer a lift...
...Kuala Lumpur, tel: (60 3) 2380 8888, on its latest service is a mystery. The luxury hotel is loaning swanky shopping carts?stocked with mineral water and cold towels?to guests on expeditions to nearby stores. There's just one snag. The carts are adorned with the hotel's logo and the Mandarin Oriental group's signature gold fan?a dead giveaway that you are a) cashed-up and b) from out of town. If you don't want every shopkeeper in KL rubbing hands with avaricious glee at your approach, we suggest you cover up these emblems, or better...