Word: logo
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Dates: during 2000-2009
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...Last month Coca-Cola unveiled a line of men's and women's casual clothing manufactured by Murjani International of New York City under a license from the Atlanta company. The Murjani products included bright-colored sweaters ($40), sweatshirts ($34) and jean jackets ($52), all bearing the Coca-Cola logo. The trouble began when textile officials discovered that the clothes were made in Asia, despite being advertised as "All-American." Several textile companies angrily removed all Coke dispensers from their workplaces and refused to bring them back until Coca-Cola changed where its clothing was made...
Companies that began as a whim or a part-time venture are scrambling to fill orders. General Comet Industries, which licenses a comet logo, has enticed nearly a dozen businesses to slap the trademark onto products such as running shoes and cocktail mixes. General Comet also sells its own paraphernalia, including elegantly engraved "comet stock" certificates at a mere $9.95 per 100 shares. "We started this as a lighthearted spoof," says Ryan, "but the response has been overwhelming." Two years ago, a pair of air-traffic controllers in Albuquerque launched Astroline Products, selling Halley's pins, caps and traveling bags...
...course, corporations already put their logo on the principal products that they make. But now, to push their profile even higher and sometimes to bring in extra revenue, they have begun to license their name for use on all sorts of other items. Some $5 billion worth of such merchandise will be sold this year, up 20% from 1984. Says Thomas Murn, editor of Licensing Today, a trade journal: "It has enormous consumer appeal. Between now and the 1990s we will see an explosion of corporate licensing products...
...paid for: Excels were prone to quality-control problems and frequently needed to have parts replaced. Sales tanked, and Hyundai became a laughingstock. In 1998, Late Show TV host David Letterman listed his "Top 10 Hilarious Mischief Night Pranks to Play in Space." No. 8 read, "Paste a 'Hyundai' logo on the main control panel...
...their patrol cars to search them for weapons and drugs, getting them to pull up their shirts to show their tattoos, pumping them for information about shootings. These days the cops barely engage. The night before, Rowdy had spray-painted a two-story design of PBS, the Playboys logo, on the front of a building on Pico. It took him nearly three hours--from 2:30 a.m. to past 5 in the morning--and in that time not a single police car came by to stop...