Word: logo
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Dates: during 2000-2009
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...looked at a beer for women and shied away because the product was watery," she says. She began poring over beer recipes and came up with a 200-year-old brew that used rose hips. Her Honey Amber Rose is only 110 calories per bottle and carries a logo of a Latin-looking woman in a broad-brimmed red hat and a red dress with folds resembling a rose. "If you want to taste sweet success," the bottle says, "look for the woman in the rose-petal dress...
...outdoor-ad magnate pasted the team's A logo on 480 billboards throughout the Los Angeles metro area. "We're not trying to sell a city," says Moreno. "We're selling Angels baseball, period." He has tapped into the region's booming Hispanic population by ramping up Spanish- language advertising and signing Latino stars like Guerrero and pitcher Bartolo Colon. The Angels say they doubled the percentage of Hispanic fans over the past four years and have attracted more season ticketholders from Los Angeles, Riverside and San Bernardino counties, beyond the team's base. In-stadium advertising revenues have more...
...conscience pinches me again at Fenway. Last time, I made the decision to wear a t-shirt emblazoned with the Yankee logo underneath my collared shirt. A silent, semi-courteous protest...
...Moines-based property and casualty insurer has now decided to adopt a new name. A contest is being held among the firm's 980 employees to suggest the best alternative. The winner will be given $5,000. AID executives have not decided how to modify the firm's logo. Says Evans: "The color might stay the same. The shape might stay the same. It's just that awful word...
Moviegoers should probably shut their eyes for the first few seconds of The Journey of Natty Gann and miss the production company's logo. Those who insist that the studio in question maintain certain prissy and unrealistic standards about onscreen language and incident will thus be spared needless outrage upon hearing the film's adolescent heroine mutter the odd four-letter word on stressful occasions, for example when she has to fight off a man intent on molesting her. Those who have a different set of expectations for the company's works will not feel obliged to hedge their enthusiasm...