Word: logo
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Dates: during 2000-2009
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...what they paid for: Excels were prone to quality-control problems and frequently needed parts replaced. Sales tanked, and Hyundai became a laughingstock. In 1998, Late Show TV host David Letterman listed his "Top 10 Hilarious Mischief Night Pranks to Play in Space"; No. 8 read: "Paste a 'Hyundai' logo on the main control panel." Says Brandon Yea, director of Hyundai's marketing-strategy team: "The Hyundai brand was worse than nothing...
...company this week is launching yet another new product. In partnership with Murjani International, a New York City clothing designer, Coke will be producing a line of men's and women's wear. The items will range from sweatshirts with the Coca-Cola logo emblazoned across the chest to stylish shirts, blouses and outerwear...
...March for $42 million. At the time of the sale, Family Weekly had 362 newspaper clients and a combined circulation of more than 12 million. Renamed USA Weekend and scheduled to debut in September, the revamped magazine is a close cousin of the newspaper, complete with the same logo and flashy graphics. Many of Family Weekly's longtime subscribers, however, have complained that the new look amounts to free promotion for USA Today. So far, about 130 of those clients have switched to Parade, boosting the nation's biggest Sunday supplement to 268 papers (circ. 30 million). Gannett officials claim...
Most of Huizenga's stories involve Glenn Ganges, a blank-looking suburbanite in the 18 to 35 year-old range with two dots for eyes and a preference for three-quarter length baseball T-shirts, sans logo. Page one of the first issue introduces him to us in a wordless six-panel tableau of Glenn doing household chores. Less imaginative comix would use the sequence to set up Ganges as a straw man for obvious jabs at the middle class lifestyle, but Huizenga invests something more into his character, whose name, after all, evokes mystical rivers of the East...
DREW: First off, your cover-art argument is absurd—I don’t understand what importance you’re ascribing to those images, and Oasis used a cheeky Euro-looking logo more effectively than Blur ever did. Moreover, there’s the issue of whether or not cover art really means a damn thing, especially nowadays when a cover is expected to be bizarre and/or “artsy...