Word: logo
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Dates: during 2000-2009
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Homeless men in Amsterdam now have corporate sponsors: they're sporting winter jackets with ad space to raise money for local nuns who aid the needy. Ice creamer Ben & Jerry's bit first, giving more than $20,000 to put its logo on the coats...
...entity. Counters the mustachioed, cross-trainer-wearing Onassis, "I have met the forces of this world. I have danced and wrestled with its gods. I collude with destiny. ? That is freedom." Surprisingly, Hart leaves Owen speechless at this, cutting away to a final shot of Worner's coffee company logo being raised over the caf? we saw at the beginning. Is it a dose of reality or cynicism that makes Hart end most his Hutch stories unhappily...
...temperatures drop, the fashion forecast is already heating up as flashy items for spring hit store shelves. The most eagerly anticipated accessory is a pair of Pharrell Williams-- designed LOUIS VUITTON SUNGLASSES. Inspired by Brian de Palma's Scarface, they are big and bold and bear the inevitable LV logo in hard-to-miss gold. Also a must for spring: TOD'S WEDGE SHOE in citrus colors like orange and green. To finish the look, Christian Dior designer John Galliano has produced a special line of SNUG-FITTING JACKETS inspired by Dior's 1950s version. Galliano has cut the jackets...
...language among players on the court got so pervasive that the NBA had to make it a violation. In football, the NFL has started calling penalties against players for taunting and excessively celebrating after touchdowns. Still, it's players like Philadelphia receiver Terrell Owens--who trampled the Dallas Cowboys logo after a touchdown this fall--who get most of the attention, since their antics are replayed and reinforced on ESPN and sports talk shows...
...presence and developing more original programming for MTV, including the soon-to-debut MTV Base in Africa. Back home, a year after Janet Jackson's MTV-produced Super Bowl half-time striptease, McGrath may again be a lightning rod with the February launch of her newest U.S. channel, Logo, a 24/7 network for gays and lesbians. Not surprisingly, controversy doesn't particularly concern her. Instead, says the Scranton, Pa., native, who started at MTV in 1981 as an on-air promotions copywriter, "I am always worried about missing a cultural beat." --By Daniel Eisenberg/New York