Word: logo
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Dates: during 2000-2009
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...created sophisticated black-and-white magazine ads that direct readers to the sleek new friendsofjuan.com which gives tips on how to brew the perfect cup and offers free samples of Colombian coffee. At the same time, high-rent entertainment p.r. firm Rogers & Cowan managed to work Juan's logo into the final season of Friends and finagled an invitation for the mustachioed coffee grower to HBO's Emmy Awards after-party this week. It's a surprisingly slick strategy for the socialist-minded, nonprofit federation, which for decades has used the proceeds from its coffee sales to build roads, schools...
...branded Colombian coffee in the supermarket. "The key with rebranding," says Mindy Sabella, chief marketing officer at brand-strategy firm Addison, "is you can't occupy two positions at the same time." Despite the cafe initiative, the only place most of us will encounter a Juan Valdez logo is on a coffee...
...This is the only part of the week that’s unscripted,” said Gould-Wartofsky, who is also a Crimson editor. A mosaic of malcontents swirled around him: Jews Against Occupation; Young Feminists Mobilizing; Books Not Bombs. Gould-Wartofsky’s own logo was more subtle: a Harvard Coop insignia, protruding from his back pocket in the form of a plastic...
...handle strap. Jeff Deitrich State College, Pennsylvania, U.S. Only an idiot would spend $1,500 for a purse. I fail to see the appeal of these products. They are not attractive, practical or economical. The only selling point is that expensive designer bags are covered with the maker's logo. But that only serves to declare to the world that the owner has no self-confidence and no sense of aesthetics or economics. Debbie Fields Las Vegas Hail to the Chef Joel Stein's tribute to Julia Child, "Living Through Better Cooking," was right on the mark...
...This is the only part of the week that’s unscripted,” said Gould-Wartofsky, who is also a Crimson editor. A mosaic of malcontents swirled around him: Jews Against Occupation; Young Feminists Mobilizing; Books Not Bombs. Gould-Wartofsky’s own logo was more subtle: a Harvard Coop insignia, protruding from his back pocket in the form of a plastic...