Word: logo
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Dates: during 2000-2009
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...itself again, returning to vice but sanitizing it by creating the biggest, nicest place to sin ever imagined, a Sodom and Gomorrah without the guilt. People come to Vegas not to do what they can't do at home but to do it bigger and brassier. The town's logo, "What happens here, stays here," is complete camp. What happens in Vegas, in fact, is bragged about at home for months afterward...
...that, compared with even the most worn-out vices, like keno and showgirls, roller coasters bite. So now Vegas has reinvented itself again, returning to vice but sanitizing it by creating the biggest, nicest place to sin ever imagined, a Sodom and Gomorrah without the guilt. The town's logo, "What happens here, stays here," is complete camp. What happens in Vegas, in fact, is bragged about at home for months afterward - and home might be in America, Europe or anywhere else in the world. All this feels strange, but not nearly as strange as talking to Robert Goulet about...
...Sexification has helped put Vegas on course for a record year in visitors, after having 35.5 million last year. Billy Vassiliadis, the ad man whose firm came up with Vegas' logo and who is known around town as Billy V., insists: "It's not about sex, it's about feeling sexy." Sex, sexy - whatever. It's selling, and not just at home; as Billy V. says, "Demand for the Las Vegas product has become global." Last year, Vegas lured 362,000 visitors from the U.K., up nearly 25% from 2002. Eager to tap foreign markets, the local convention authority...
...actor (here, Alan Tudyk). It's a suave simulacrum that makes Sonny the film's most complex and human character - granted, by default - and sets him apart from the killer "can openers" in pursuit of Spooner. There's a nifty car chase, with the cop (in an Audi, its logo prominently displayed) set upon by a vicious android posse. Even if the scene is not up there with the 14-min. freeway free-for-all in the second Matrix movie, it's a smart, vigorous blend of live action and computer graphics...
...Every summer fashionistas from Milan to Montauk gravitate to one "it" handbag, but this season three silhouettes?all from British design houses?are dominating the red-hot luxury leather-goods market. And they're not the usual logo-laden suspects...