Word: logo
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Dates: during 2000-2009
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Executives at the MTV networks stood and roared their approval at a budget meeting last November when Sumner Redstone, chairman and CEO of parent company Viacom, pledged $30 million of corporate cash to launch Logo, a gay channel that the MTV brass had regarded as a top priority. Under Viacom president and heir apparent Mel Karmazin, the channel had been delayed. But at this meeting, attended by Karmazin, Redstone openly said to MTV chief Tom Freston, "You want to do it? You have the money." Karmazin was silent. "It was a dramatic moment," Freston recalls. "All of a sudden...
...College administration feared a slippery slope of corporate sponsorship making its way into Harvard, and forbade the party sponsors to accept the promotional material, along with several kegs of then-new Busch beer that the Anhauser-Busch company had offered in exchange for logo space on party banners...
...Bush Administration to reverse its rollback of pollution regulations that applied to big utilities. "The EPA [U.S. Environmental Protection Agency] cases are huge," he says. But Spitzer clearly sees Wall Street as his bailiwick; an avid and aggressive tennis player, he keeps a tennis ball with the Merrill Lynch logo on it, occasionally palming it as he chats. The crush of activity in his office speaks volumes about how much opportunity presents itself for someone who makes it a personal crusade to clean up the business world...
...work. Like The Crimson and the Lampoon, HYP should take advantage of its free student labor—expanding its business department if necessary—and aggressively sell advertisements. National companies such as Merrill Lynch and Ralph Lauren would probably jump at the opportunity to have their logo on a publication that Harvard alums will read for the rest of their lives...
...satisfied with the summer basics you find on the rack? Companies like Polo Ralph Lauren are offering shoppers all kinds of customizing services. At polo.com browsers can design their own polo shirts, choosing from a selection of 32 body colors and 12 pony-logo colors. Shirts are made to order and delivered within two weeks. Next month oxford shirts, below, complete with the date of origin stitched into the lower-right seam above the vent, will be available for customization in 11 colors and 8 pony-color options. The idea for the service came when customers began asking...