Word: logo
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Dates: during 2000-2009
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...Yankees. Their manager is one of those Japanese of Korean descent otherwise pushed away from the headlines. Their distinctive rocket-shaped balloons have been exported as far away as Texas. Local politicians disport themselves on TV eating traditional lunches with the dishes served in the shape of the Tigers' logo...
...Staples wall clock plays a curious role in the new film Dirty Pretty Things, a thriller starring Audrey Tautou. The 10-in. timepiece, with its maker's logo plainly visible, fills the screen at a couple of points in the film and looks suspiciously like something put there through the sort of paid product placement that marketers employ to get everything from soft drinks to cars featured in movies. But in this case Staples didn't pay a dime. Instead it is the latest lucky beneficiary of an artist's aesthetic choices...
...Milton's need to possess it and the bosses' need to covet it? He decided to make it fire-engine red. "I called Swingline and said, 'Do you make a red stapler?' and they said no," McAvoy recalls. "And I said, 'Well, do you mind if I use your logo on the side of a stapler I'm going to paint red?' They didn't mind at all." McAvoy took four Swingline staplers to a local auto-body shop and told the workers he wanted them "perfectly painted, just like you'd paint a car." He later added a computer...
...surprise then, that one of the details that Takizawa is most proud of in his collaboration with Champion is the way he reinterpreted the sweatshirt maker's embroidered "C" monogram into a tricolor abstraction. Shoemaker Mihara, too, stamped his sneakers with a cartoon rendition of Puma's feline logo on the soles?an anim?-inspired touch that has won plaudits in Japanese fashion magazines...
...Soon after the ad hit the air, and to the Coke team's surprise, "people were on talk shows saying, 'What does this mean?'," Orkina says. Coca-Cola moved fast to capitalize on the buzz. Teaming with record label BMG, which had found DJ Bobo, it slapped a Coke logo on CDs and started selling singles. The campaign spread to other markets. And Chihuahua mamboed to No. 2 on the pan-European Eurochart. The stealth marketing success of 2003 in the Netherlands, a TV show called 6Pack, is funded by Heineken, but you won't see its logo during...