Word: logo
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Dates: during 2000-2009
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...wait for them to come to us," says Hilary Dart, president of Calvin Klein Cosmetics. Its estimated $45 million campaign to launch the men's fragrance Crave this fall will include street sampling, product seeding among opinion leaders and other guerrilla tactics (even building sand sculptures of the Crave logo on beaches on both coasts) before any ads are unveiled...
...which helped land Coke a high-profile role on Fox Broadcasting's summer talent-contest hit, American Idol. (Notice that instead of the standard green room for guests waiting backstage, there's the Coca-Cola Red Room with curvy red couches that look suspiciously like the Real Thing's logo...
Lauren, 62, is no longer interested in selling simply the odd logo shirt or golf jacket. He wants nothing less than to meet the European designers head on. What's more, he feels he has to. Although Lauren is the world's biggest-selling fashion designer (retail customers spend more than $10 billion a year on products bearing the Ralph Lauren name), Wall Street dismisses Polo Ralph Lauren as just another apparel company. If financial analysts would consider it a purveyor of luxury goods, the stock price--and Lauren, who owns 89% of the company--would be all the richer...
...yearn for something better than Windows. Now Wal-Mart's website is selling $299 PCs that run on an operating system called Lindows (Microsoft is suing over the name), while another Linux brand called Lycoris Desktop LX is about to hit the shelves at CompUSA. The ubiquitous Linux logo, a penguin, is already a hit at places like IBM and much of the U.S. government. Should the rest of us tune...
...first saw the picture of a bound and gagged young girl last November. It was on a kiddie-porn website, and Albinsson, an investigator for Save the Children Sweden, was determined to shut down the site. Next to the girl was a man in a blue shirt with a logo that Albinsson traced to a Danish Internet company. He tipped off the local police, and the man was arrested. The girl was the daughter of the man's girlfriend--part of an international pedophile network specializing in father-daughter incest. U.S. Customs Service Commissioner Robert Bonner announced last week that...