Word: logo
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Dates: during 2000-2009
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...yearn for something better than Windows. Now Wal-Mart's website is selling $299 PCs that run on an operating system called Lindows (Microsoft is suing over the name), while another Linux brand called Lycoris Desktop LX is about to hit the shelves at CompUSA. The ubiquitous Linux logo, a penguin, is already a hit at places like IBM and much of the U.S. government. Should the rest of us tune...
...crippled by a failed expansion plan and the post-Sept. 11 travel drought - and its regional subsidiary Crossair. Banks, private industry and the government chipped in ?1 billion to launch the company. To signal a new era while capitalizing on Swissair's traditional image of quality, the name and logo were changed only slightly. The fleet of 128 planes serves 126 cities in 60 countries, 30% fewer destinations than before the merger. "Some people expect this airline to follow Swissair's model," says Stephane Garelli, professor of international business policy at Lausanne University. "But this is a new company...
...what Meyer would call a woman's "oh-so-mammiferous buxotic bare bongers" suggests less the Return of the Repressed than the Attack of the 50 Ft. Bosom. The gigantic breast that chased Woody Allen in "Everything You Always Wanted to Know About Sex" might have been the logo for Russ's production company...
...credible challenger in China to Nike, Adidas and Reebok. Li Ning Sports, which has more than 1,000 specialty shops, grossed $108 million in sales last year. So it might be surprising that Li will no longer appear in ads for the company's goods, which bear a logo that looks like Nike's swoosh with a foxtail attached. Li says the affluent Chinese he is now targeting are too young to remember his feats on the pommel horse. "I wish I were as popular as I used to be," Li says with a sigh. It's a fate Jordan...
...company has been able to grow primarily by tapping market segments the global brands largely ignore. Li Ning shoes?distinguished by a logo that resembles Nike's famous swoosh, but with a foxtail attached?sell for $40 dollars?less than half the price of top-of-the-line foreign sneakers. They are popular in rural China, but not in the country's wealthier coastal cities, where residents prefer foreign brands. Li Ning Sports "is an old brand and it certainly needs revitalization," says Xue Xu, a marketing professor at Peking University and an expert on domestic brands. Moreover, Xue says...