Word: logo
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Dates: during 2000-2009
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...says Inoue, in order to sidestep Philippine laws prohibiting majority foreign ownership of banks. Ogami announced his September 2001 takeover by posting his face on billboards around Manila and running a two-page newspaper ad offering jobs at three times the going salaries. He ordered Citibank pamphlets photocopied, its logo replaced with that of the new "Bank of Ogami." He demanded fat personal loans, says Inoue, threw parties on the bank's dime, and had Genta Ogami figurines created as gifts for customers...
...Marin County, Calif., woman who discovered the disc wouldn't work on her PC. Music City settled the case without paying damages and agreed to label copy-protected CDs. More significant, Philips--the company that co-owns patents on the CD and licenses that ubiquitous "CD audio" logo--says it is considering yanking the logo from all copy-protected...
...powerful gas engine than the Prius, so it's always burning gas, except when it's braking or standing still. Even so, it gets 47 m.p.g. in the city and 51 m.p.g. on the freeway, approximately a 25% improvement over the gas-only version. Aside from a small hybrid logo on the trunk, it looks just like a regular Civic. About the only drawbacks are the higher sticker price ($19,550, roughly $2,500 more than a similarly equipped standard Civic) and slightly slower acceleration...
Fashionization of women's shoes started to take off in 1997, when, in an attempt to ignite its lackluster image and sales, Puma enlisted revered designer Jil Sander to create a limited-edition women's running shoe. It was basically a standard-issue Puma, with a gold Jil Sander logo. But the fashion cognoscenti loved it, and suddenly the Puma name was chic...
...such as Gucci and DKNY intend to win over fans by peddling shoes that look perfect for the amateur athlete and are priced for the full-time debutante. Prada, for example, has a line of sneakers, made of canvas with tread soles and laces, that still sport the Prada logo. So who cares if they offer little boost on the basketball court...