Word: logo
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Dates: during 2000-2009
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...People rarely approve when a newspaper, the quintessential quotidian good, changes its layout. Similarly, when Starbucks briefly started using its old logo on coffee cups about a year ago, daily drinkers weren’t happy. And, when the Red Sox announced they would be wearing new “retro” gray road uniforms last December, the fan response was tepid at best, with the greatest vitriol directed at the biggest change—putting hanging socks on the hat. Baseball games occur almost daily during the summer months, so it’s not surprising that fans...
...That discomfort is exactly what the agencies count on. The idea of using costumed collectors dates back to the 1980s, when a company, the Cobrador del Frac (or Tuxedo Collector), began sending out agents dressed in black ties and driving cars emblazoned with the company logo. Others followed suit, in ever more extravagant getups, all of them banking on the debtor's sense of shame to motivate repayment. "Personal honor, your public image, is still very important in Spain," says José Romero of the Zorro Collectors. "If one of our agents shows up at an apartment, everyone...
...Delta serves Coke, but Northwest is Pepsi all the way. That divide will survive the merger, even after Northwest employees have doffed their uniforms for Delta's. Concerned travelers can learn which beverage selection to expect by looking at their tickets, which still display either the Northwest or Delta logo...
...snatch from extinction's grasp a critter so reclusive it's an afterthought for government funding when compared with A-list animals like the panda? Answer: Do what sports teams have done with their stadiums. Brand the wombat with a corporate logo...
...Americans to care more about what they put in their bodies. Nothing could be further from his motto of “Eat food. Not too much. Mostly plants,” than the frequently asked questions section of BevReview.com where they ask a spokesperson from Pepsi whether the logo of throwback will have the 70s globe design or the swirly blue font. We’ve seen that food companies respond to journalistic pressure (McDonalds no longer offers supersized stuff), so we need to be more careful about what we draw our attention to, what...