Word: logo
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Dates: during 2000-2009
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...NIKE, FREESTYLE Was it a commercial? Was it a music video? And did anybody care? These breathtaking TV spots, a 2 1/2-minute extended version of which ran on MTV, barely mentioned the product, except for a flash of the swoosh logo. Instead, against a spare backdrop, they showed expert dribblers dexterously pounding basketballs and executing trick maneuvers. Call it basketballet. The squeak of their soles and the thump of rubber provided a primal, trance-inducing soundtrack (with some help from hip-hop legend Afrika Bambaataa). The message: Sport is music. Sport is dance. Sport is art. And so was this...
...glad I don't live in Seoul. Everywhere you go in South Korea's sprawling capital, there are reminders that the World Cup is coming to town: the official logo is on practically every billboard, the concrete curbside flower beds are shaped like footballs and the lights from the giant new soccer stadium blaze up into the night sky. Worst of all are the electronic signboards that count down the days to the May 31 kickoff. As if it isn't hard enough waiting for the tournament to begin, you have to be reminded constantly how much longer you have...
Workers in Kukdong, a factory that manufactures university logo apparel for Nike, have complained of abusive working conditions and overbearing management but managed to organize, aided by an intense effort on the part of the WRC, founded two years ago by a consortium of non-profits, universities and non-governmental organizations...
...tape of E.T. has Jiffy commercials and the kitschy neon logo for the CBS Sunday night movie interspersed, but is otherwise the original theatrical version, with both shits intact. It also has that classic scene with the young boy, Elliot, and his older brother. His older brother is teasing him about his discovery of something in the shed: “Maybe it was an elf or a leprechaun, Elliot...
...Wall Street investment bankers know that, and you’ve been busy cutting costs wherever possible at your firms. Problem is, you think it will actually help your firms if you cut down on the number of Harvard students you recruit this fall, and if you slash the logo-imprinted giveaways, lavish dinners and other such perks you used to use to lure us into your companies, back in the good old days...