Word: logo
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Dates: during 2000-2009
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...English schools where I work, a foreign teacher enters and the mass of students and parents parts, the kids gazing in what looks a lot like amazement and the adults nodding in satisfaction. On a field trip, thirty or so Chinese children mobbed me for autographs. I signed school-logo baseball caps, t-shirt sleeves, t-shirt backs—and all three for some—with my authentic foreign name. Then the mothers posed their little ones for pictures with my foreign face. Later, while on vacation in Beijing, I repeated the whole “shuo qiezi...
...idea that if he could make billions for himself, then surely he could generate a few thousand baht for the bar girls, farmers and noodle sellers. During his campaign, almost every neighborhood seemed festooned with his Thai Rak Thai (Thai Love Thai) party's red, blue and white logo, and the Bangkok taxi drivers and Chiang Mai tuk tuk operators would flash you a grin and a thumbs-up when you mentioned his name. "Thaksin make money," they would say, "Thaksin make money for Thai people...
...matsuri (festival) is in full swing. Children wave cotton candy and scoop at goldfish with paper nets. Shirtless skateboarders do stunts on an open walkway. Women in shorts and bikini tops lick at jewel-colored snow cones. In the shadow of a giant Ferris wheel with a Coca-Cola logo and a two-story emporium called the American Depot march a cavalry of drum-banging young Japanese men. They're sweating through their traditional Okinawan outfits of purple bandannas and swinging orange coats...
...have seen the future, and it is represented by a multicolored "M" logo. No, I'm not thinking of the red-and-yellow kind they stick on sixty-foot poles by the side of highways. The might of McDonalds is small fries compared to the potential of Morpheus...
...about turning Coach into a "lifestyle brand," which is to say, instead of just bags, they decided to make everything. Krakoff persuaded the company to dislodge some stodge by making accessories out of something other than leather. One of the resulting bags, in jacquard with a C logo that was inspired by a lining the company once used (those archives again), was a big hit with the fashionistas. By association, Coach's shoes, watches and sunglasses became cool...