Word: logo
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Dates: during 2000-2009
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...drop out of the deal following Gazprom's boardroom takeover that forced more than 300 staffers to walk out in protest. Newsweek severed ties with the freshly purged Itogi - which the American magazine had helped publish since 1996 - and asked the reconstituted periodical to stop using the Newsweek logo. Western governments scrambled to find creative ways of gently expressing their unqualified outrage. The European Union's envoy to Moscow murmured that the issue of press freedom might cloud next month's E.U.-Russia summit...
...messages. The Indians' Chief Wahoo is, at best, a poor excuse for a mascot. The Atlanta Braves-who have distanced themselves from controversial closer John Rocker-have been forced to tone down their infamous "Tomahawk Chop" in recent years. There is a difference between hockey's Chicago Blackhawks-whose logo and "Indian" identity are comparably subtle-and the clownish appearance of Chief Wahoo. Of course, how much the difference matters is debatable...
...Vehicle last year opened an office in the Netherlands. And Megaposter, the German company that draped the Brandenburg Gate in advertising, recently began operations in seven other countries as part of a pan-European push. Markets are emerging in Eastern Europe as well. Hungarian mobile operator Pannon wrapped its logo around commuter trains and taxis - a classic ambient approach in Western markets but a first in Hungary...
...logomania," says Tom Ford. "It was all about Gucci and Louis Vuitton and initials, initials, initials, and Gloria Vanderbilt jeans." Into this frenzied atmosphere Italian leather company Bottega Veneta was launched. Its smash hit was a bag of woven leather - a look inspired by woven baskets. There was no logo and the ads said it all: "When your own initials are enough." The first boutique opened in 1974 on Manhattan's Upper East Side. In 1980 when Lauren Hutton starred as a rich New York housewife in American Gigolo, her bag was Bottega. My, how things change. Encouraged by revivals...
MUSLIM CHIC Heading to Afghanistan and hoping to blend in with the locals? Better lose the T shirt from Springsteen's Born in the USA tour or the one emblazoned with a Yankees logo. Instead, pick up a paean to local legend Osama bin Laden. Though he is considered a terrorist and all-round pariah in these parts, at home his name moves merchandise...