Word: logo
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Dates: during 2000-2009
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...Research on another alternative exam, this one written by Robert Sternberg, a psychologist at Yale University, asks students to perform tasks reflecting their creativity and practicality. In one section, students write the caption for a cartoon or design the logo for a company. In another, they are asked how they would handle requesting a letter of recommendation from a teacher or sharing rent payments on an apartment...
...DreamWorks, with three. Miramax films snared the top prize in two of the past four years: The English Patient and Shakespeare in Love. Now comes Chocolat, an English-language movie with a French accent and a Swedish director (Lasse Hallstrom), a negligible film whose greatest asset is its studio logo...
Music sharing is alive and well on the Internet, no matter what happens in the courtrooms of San Francisco. The pioneering file-sharing software programs, Napster and Gnutella, have given birth to an impressive array of hybrids and clones. There's Napigator, with its headphone-wearing reptile logo; BearShare, featuring a teddy with headphones; Newtella, starring a newt with...you guessed it. The whole scene is starting to look like a Muppet Show special sponsored by Koss...
...Napster who remembered to copy one of its essential components: the ability to write the name of the band and the name of the song you are looking for in separate search fields. When you're downloading tunes by the dozen, such things matter more than a cute logo. Then again, this is such an arbitrary decision that it could come down to which animal looks best in headphones...
...judge this park by its cover. At the front gate to Disney's California Adventure, just across the way from the original Disneyland, the state's name is spelled out in 11 1/2-ft.-high letters, widely spaced to spread across the entrance. Beyond the logo you see a clever mix of shimmering images: the Golden Gate Bridge (it carries the park monorail) above Hollywood Boulevard and, at the far horizon, a flawless Pacific sunset...