Word: logo
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Dates: during 2000-2009
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...This logo...
...superimposes logo over NBC sign in New Year's Eve show...
...Emmys, to cheers from a crowd of nervous actors. Reality TV dominated 2000, providing some of its best shows (see No. 1) and ickiest lows (remember Rick Rockwell?). TV had other fantasy-reality conflicts: Leonardo DiCaprio played an ABC journalist with Bill Clinton; CBS's Early Show digitized its logo onto video of Manhattan; and then there was election night. At the Emmys, reality lost out. There's no award for nonscripted shows, and The West Wing's airbrushed depictions of our better angels beat the The Sopranos' gritty realism. Sometimes fantasy still bites...
...Monday morning in early November, fitness fanatics, connected to computers featuring personalized workout data, pedal on stationary bikes. Nearby, several people scale a rock-climbing wall. All wear heart monitors on their wrists and gold-and-black T shirts bearing the logo of their facility, the Madison Health Club. As one biker gets caught up in watching the presidential candidates duke it out on TV, her heart-rate monitor starts beeping. "Oops," she says, embarrassed to draw the attention of her teacher. "That means I'm out of my target zone...
...plants, according to designs tailored for European markets, for more than half a century. And if all goes according to plan, 10 or 20 years from now an anti-American mob may charge right by a McDonald's without as much as lifting a stone. Because like the Ford logo for the protesters of today, the next generation may not know the origins of the Golden Arches...