Word: logo
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Dates: during 2000-2009
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...nose/Yes, it's impossible") was wild and crazy. Few comics did Steve Allen impressions; his demeanor was too straight, too assured, abnormally normal. He needed glasses, so, what the heck, he wore glasses. They became not just his trademark but, on the covers of many books and albums, his logo. They suggested the high school teacher aura he projected, the hidden pedagogue who unmasked himself in his more didactic later years...
Marketing experts say you shouldn't mess with an internationally recognized logo, but one of the most famous may be on the way out: the RED CROSS...
...sets in the Scottish sky, some 8,000 concertgoers gather under a huge blue tent tipped with flashing red lights. Suddenly, the lights go down and a roar goes up. The British rock quintet Radiohead has taken the stage. Unsatisfied with traditional venues and their corporate-logo-covered interiors, the band is touring Europe with a portable circus-like tent. Singer Thom Yorke introduces each number with curt, dry wit; the music is forceful and precise, combining punkish attitude, tasteful art-rock grandeur and judicious electronic sampling. Jonny Greenwood taunts his guitar into some snarling arpeggios and, switching instruments, adds...
...lessons themselves, however, have turned into advertising vehicles. Pizza Hut, for example, found a clever way to bring its redesigned logo to students' attention this year. The company bought rights to paint the logo on the side of a Russian rocket that was delivering parts to the International Space Station. CEO Mike Rawlings said they were looking for a "mythic symbol" to represent the chain's recent growth. Pizza Hut is well-known in education circles for its reading incentive program, Book It!, which rewards students with pizza for meeting their reading goals. The theme for the coming year...
...they waged a doomed battle against Soviet tanks. Twenty-two years later, those streets are once again filled with idealistic young people, but this time the target of their ire is not communism, but global capitalism. The spectacle of demonstrators on the streets brandishing the same hammer-and-sickle logo that had adorned those Russian tanks must look a little bizarre to a Czech population who suffered four decades of the repression, deprivation and tragicomic absurdity of communism; indeed, the standoff between leftist demonstrators and the World Bank and IMF whose summit they're trying to disrupt...