Word: logo
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Dates: during 2000-2009
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...level (or, at the counter, child-level) is old news, but the proliferation of ground advertising in the last five years is remarkable--now, as we stare at our feet at the mall, we can be sold Levi's as well. The Tealuxe spotlight that casts the company logo as a shadow on the sidewalk outside its Harvard Square store is a particularly nice example. Blimps and banners pulled by planes are similarly familiar, but negotiations between the Russian space program and Pepsi to put the company's logo on Russia's rockets a few years ago took the insanity...
What I dislike is the sheer proportion of our lives we have given over to advertising. Hardly a T-shirt in America exists without a logo or slogan emblazoned on it. The spaces in the T station and even in the bathrooms seem acceptable enough for advertising, but new "advances" seem to go too far. At last week's Ericsson Open (named for the cellular phone company) tennis tournament in Miami, the net was marked with a Mercedes-Benz symbol at each end. This was the first time I had seen this particular type of selling, though the behind...
...culprit. Sure, they feed our news addiction and send along the stream of stock prices (the symbols themselves some quixotic mix of advertising and investment), but they don't stop there: One "news" piece, more likely a subtle advertisement for a product or resort, is followed by the CNN logo and theme music, to keep the company and the product in the forefront of your thoughts. The headache these televisions cause should give one of the aspirin or ibuprofen companies (you choose your preferred name) a chance to advertise in this aggressive-advertisement traps...
...modeled on France's futuristic TGV (train a grande vitesse). Now scheduled to launch in July, the Amtrak bullet has been delayed as builders attempt to adapt European tilting technology to America's rough freight tracks. Meanwhile, Amtrak is introducing other improvements to its Northeastern service under the Acela logo--primarily a reduction of the Boston-New York trip from five hours to just under four, using newly electrified tracks. The bullet train, a.k.a. the Acela Express, will reach speeds of up to 150 m.p.h., cutting the trip further, down to three hours...
...soared, the tech-heavy NASDAQ followed its 5000-point close with a three-day fizzle, and the S&P 500 rose nearly 70 points. Market watching can be a harrowing sport, so we asked designers John Ryan ('96 Olympics' Izzy), Cookie Gluck (Chicago Bulls' Benny), Wong Doody (Seattle Sonics logo) and Street Characters (Arizona Cardinals' Big Red) to give the indexes their own mascots...