Word: logo
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...with its miniscule monitor and limited memory, could do little more than run programs like "Oregon Trail" and "LOGO." But even a child could learn to use it--and Alpert...
...wanted you to see. Image editing technology has now progressed far enough to enable real-time editing of television, and CBS made good use of it. In its live coverage of Times Square, the network digitally deleted an NBC advertisement on a large TV screen and substituted its own logo instead. The new logo looked perfectly natural--it just wasn't there...
...least from NBC, who had paid good money for that ad and wanted anyone looking at Times Square--whether with their own eyes or through the TV cameras--to see it. CBS argued that it hadn't acted to deceive. The coverage wasn't really news, and the NBC logo was an unimportant detail. What obligation did CBS have to advertise for its competitors? CBS Television Chair Les Moonves announced that unless it were vital to a news story, "any time there is an NBC logo on our network, we will block...
...trials experienced in recent months by Kate Betts, 35, the newly installed editor in chief at Harper's Bazaar. Since September, when she assumed stewardship of the country's oldest fashion glossy, Betts has been plotting its complete redesign, transforming everything from the magazine's layout to its logo--replacing the elegant typeface with bold lettering that she hopes reflects a more youthful orientation. Formerly the fashion news director at Vogue, she succeeds Liz Tilberis, a beloved editor who died from ovarian cancer last April. Betts inherited a magazine that, despite earning praise for its sleek aesthetic and daring photography...
...Evening News. On New Year's Eve in Times Square, his heir Dan Rather might have closed, "And that's the way it appears to be, thanks to the magic of computer imaging." But he didn't. Nor did CBS say it had digitally inserted a virtual logo in the neon adscape behind him, obliterating an existing sign for NBC. In fact, it turns out CBS has used digital image-insertion technology ever since launching the Early Show in November, to plaster that program's logo all over its Manhattan neighborhood--at the entrance to Central Park, on the back...