Word: logo
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...with the powers of new media come new dangers; and never has that been more evident than in the spat brewing between NBC and CBS. The Peacock network is fuming over the alteration of video images of New York City in several CBS news programs in which CBS logos are digitally superimposed on everything from horse-drawn carriages to billboards. The final straw came when CBS put its logo over an NBC video board during Dan Rather's New Year's Eve broadcast from Times Square. NBC is considering suing CBS for diminishing the exposure of an expensive ad. Rather...
...Omidyar had lined up a venture-capital firm (Benchmark Capital, whose initial $6.5 million investment is now worth some $4 billion). eBay hired a marketing consultant to come up with the company's catchy, multicolored logo and confronted (and later defeated) threats from two new auction sites backed by well-funded big companies: Onsale and Auction Universe...
While Wikler works out his stapler woes, Dreyfus is making his way from Pforzheimer House to Gnomon Copy on Mass. Ave. He too carries a stack of flyers advertising his candidacy--each poster sports a fuzzy logo, filched from the Web site of Dreyfus Mutual Funds, and a one-liner like "Read my lips" or "forty-four forty or fight...
...time of the attack, he was wearing a gray sweatshirt with a white logo on front and white baggy pants, which the victim thinks might have been jeans...
...WISCONSIN TAXPAYERS The state's tax rebates are being mailed in envelopes that have caused them to be be confused with junk mail, and some recipients have thrown them away. The checks, averaging $271, come in an envelope with a sales tax logo and a quote from the governor saying "It's Your Money...