Word: logo
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This week: Bill Gates on his colleagues at Tandy; Sugar Ray and Third Eye Blind make beautiful music together; and the true meaning behind the new Transmeta logo...
...than usual, McNealy -- the CEO of Sun Microsystems, a major Microsoft rival -- turned his Comdex keynote into a victory lap. "People ask me what do I think of the findings of fact," McNealy said. "Well, duh. Look in the dictionary under the word monopoly and you see the Microsoft logo." Asked for his remedy in the Microsoft case, McNealy joked with press, "you mean under...
...sugar or cream. I set my watch to London time (which I later found out I had miscalculated) and cultivated an eccentric passion for dreary weather. I decorated my notebooks with the Union Jack (explaining to my classmates in the strongest of tones that it was not the logo for Reebok) and used my pocket money to buy the Economist. I beamed with delight when relatives humorously referred to me as the "English gentleman." The view of the Big Ben stirs emotions rooted in my deepest childhood...
...this point, that seems to be almost what it would take. An attempt to find the source of just three of the thousands of items for sale stamped with the Harvard logo demonstrates how hard it is to trace their origins when companies don't specify their factory locations...
...wider publicity campaign, in which the company's tobacco products are played down (they are only one of many headings on the company's Web site, and an inconspicuous one at that), and new attention is given to its food and drink products Miller and Kraft. The Marlboro logo no longer appears on the site, while in contrast the most complete link is to Philip Morris's community and charitable actions, including headings such as hunger, domestic violence, culture and AIDS. That the company is engaging in an intensive image-building campaign is clearest in its use of appealing rhetoric...