Word: logo
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...sports lately, with players, leagues and teams each looking for a cut of the financial pie. Last year, Pepsi and Coke battled over the Dallas Cowboys, when Pepsi bought exclusive concession rights in Texas Stadium. Coke, as an exclusive NFL sponsor, maintained the rights to the Cowboys name and logo, while Pepsi was the drink of choice at Cowboy games. Given O'Neal's star-power and obvious willingness to mention Pepsi at every available opportunity, Coke could not find an acceptable compromise with the Lakers. -- Josh Dubow
...here it is convention time again. Joey Mantegna, fellow Chicagoan, sent me a T shirt, which arrived last month. It bears the logo of the Chicago police department and the legend DEMOCRATIC NATIONAL CONVENTION CHICAGO--1996...WE KICKED YOUR FATHER'S ASS IN 1968...WAIT 'TIL YOU SEE WHAT...
Nifty Souvenir: Anything that's possible to affix the Richard Nixon name or presidential logo to; you name it, they've got it. Often, a museum's gift shop is as interesting as the museum itself, and this one is no exception...
More than a century later, Coubertin's image of a sound mind in a sound body continues to flourish. Competing with the millionaire basketball players and logo-laden runners will be fencers and rowers and shooters who have no major endorsements but who do have demanding careers as teachers, doctors, law-enforcement officers and lawyers. While they're not necessarily smarter or faster or more dedicated than other athletes, they can say that they have better balance...
...business of building trademarks." That's one reason why each restaurant is designed with a merchandise shop to tempt customers to buy such must-have souvenirs as jogging suits, $20 T shirts or baby baseball togs. Or a $399 leather jacket--just add it to the food bill. The logo gear is far more profitable than the edibles, with a markup as high as 200%, compared with 10% on perishable, labor-intensive meals...