Word: logo
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This August the Marlboro Unlimited--a multimillion-dollar, 20-car, specially built train sporting high glass-domed passenger cars, a cinema, a dance club, hot tubs, staterooms with private baths and, everywhere, the Marlboro logo--embarks from Denver for the first of 20 five-day treks through the West. One hundred winners of a sweepstakes drawing, who must testify they are smokers over 21, will be flown to the train with their guests and receive $1,000 mad money. They will take side trips on horseback, white-water raft and hot-air balloon. They will see private shows by country...
...nicotine levels printed on cigarette packs. Through it all, though, one franchise stays strong: Marlboro. The brand accounts for 30% of the world cigarette market. It also anchors a lucrative mail business peddling burly outdoor gear--pocket knives, flashlights, Weber grills and every form of jacket--with the familiar logo. "If we were a mail-order company like L.L. Bean," says Ellen Merlo, a Philip Morris executive, "we'd be the third largest in the country...
...catching heart and hand campaign logo and an endorsement from the Cambridge Civic Association (CCA) may also have helped Turkel in her race...
...sometimes clumsy giants. California's Glendale Federal has taken aim at Bank of America, which merged with Security Pacific in 1992 in a $4 billion deal. Draped over the en trance of Glendale Federal branches are banners with a red circle and slash mark above the Bank of America logo and the slogan you deserve better. That and everything from free checking to discount airline coupons are designed to lure people like Juliet Kaz, a Security Pacific customer who complains of long lines and new charges since the takeover. But like many depositors, she says, "I'm lazy...
...John Dingell of Michigan, then a member of the N.R.A.'s board of directors, states, "If I were to select a jackbooted group of fascists who are perhaps as large a danger to American society as I could pick today, I would pick BATF." (The bureau later shortened its logo to ATF.) The N.R.A.'s campaign was so effective that in 1981 President Reagan announced he would make good on a campaign promise to dismantle ATF. But he underestimated the depth of respect accorded the bureau among other law-enforcement agencies and was forced to backpedal. He announced later that...