Word: logo
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...even if you don't know it. Look closer at the camouflage jacket on the back of your favorite hip-hop star, or the neon-colored sneakers on the feet of the latest pop dance sensation. Chances are you'll see the silhouette of a heavy-browed gorilla, the logo of the graphic designer's company, A BATHING APE - a streetwear icon that grew out of a hole-in-the-wall Harajuku storefront to become a Japanese Gen-Y obsession, an Asian fashion fetish and eventually a global phenomenon. Sold only in limited quantities and only through his A BATHING...
Step one is to target an area where homes, schools or other premises suffer high burglary rates. Next, residents are given marking kits, paid for either by the company or out of government funds. Windows and street furniture in the area are then plastered with the SmartWater logo and the local media are roped in to help wage psychological warfare on local villains - typically, police will rig out a bait car with a spray to secure a headline conviction and make it known they will routinely scan suspects arrested for any reason. Last December, police in Peterborough sent greeting cards...
...England, company is now courting larger firms for tailored approaches that it says will double its 2008 turnover to more than $9 million. While home coding kits retail at only $90, commercial coverage, which comes with a license to badge a company's products and premises with the SmartWater logo, can range from $4,000 up to six figures a year. Big-name clients include insurers Allianz, several high street retailers, and utility giants like Scottish Power and United Utilities, which use it to protect their stockyards...
...legislatures and city councils; as author and political strategist David Mixner notes, "almost every state has at least one openly gay or lesbian elected official, including Alabama, Montana and Oklahoma." The gay subculture is a hip harbinger of official culture and can boast its own nationwide cable network in Logo (two if you count Bravo!). Homocentric movies like Milk have replaced homophobic movies like Advise and Consent; and in TIME you read reviews like this instead of the 1962 review of Victim...
...cameo in 1988's Who Framed Roger Rabbit. Warner Brothers' Bugs Bunny was also in the film and the two companies demanded that each character receive the same amount of screen time, down to the very last second. A semi-secret 2001 image revamp put Mickey's logo in trendy places: on celebrities, in a Sex and the City episode - he was printed on a t-shirt and stretched across Sarah Jessica Parker's chest - as well as in high-end boutiques. In 2002, he appeared in the PlayStation2 video game Kingdom Hearts. And in 2006, he became...