Word: logo
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...went to see the U.S. Olympic hockey team play Harvard at Bright Center in November you would have noticed the players wearing conspicuous "Bud" logos on their helmets. You also might have noticed kids wearing their $39 Team USA hockey jerseys with a little "Dodge" logo on the front...
Advertising is creative for soccer on European television. There are little five-second silent advertisements when the Michelin man rolls a tire across the screen or a toothpaste logo apears out of nowhere. These ads let the 45-minute halves proceed uninterrupted. Failing that, the ads can take up all of halftime instead of splicing 30-second commercials during action. After all, in soccer, the action is continuous and doesn't lend itself to TV timeouts...
When you enter an arena, you see ads all over the place. They are mostly concentrated on the court where the television can pick them up. For example, in Mayaguez, there is a Heineken logo in the foul lane. giving the overall effect of a conical beer...
...this year. If you looked at every baseball uniform issued this year, you would have seen a little "Rawlings" on the sleeve. On the Mets' and Phillies' uniforms the logo is more unobtrusive, but its there. Baseball, captured by corporations What's the world coming...
Since 1973, the face of a smiling, parka-clad Eskimo has adorned the planes of Seattle-based Alaska Airlines, which flies to 30 Western U.S. cities, from Anchorage and Juneau as far south as Tucson. Alaskans see the Eskimo logo as an unofficial state symbol, but others are often bewildered by it. Bruce Kennedy, chairman of the parent Alaska Air Group, complains that critics ranging from passengers to Comedian Jay Leno have observed that the Eskimo looks like Gaddafi, Manson, Abraham Lincoln, Willie Nelson or Johnny Cash. Tired of such comments, Alaska Airlines has announced tentative plans...