Word: logo
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...everyone agrees. After Winfrey picked Jonathan Franzen's The Corrections in 2001, the author said he had never seen her show and the thought of his book having "that logo of corporate ownership on it" dismayed him. "[S]he's picked enough schmaltzy, one-dimensional ones that I cringe," said Franzen at the time. Winfrey's reaction was swift: she rescinded an invitation for Franzen to appear on her show. (The Corrections stayed in the club; Franzen, chastened perhaps by his publisher, thanked Oprah in his acceptance speech when the novel won the National Book Award...
...Companies are actually a lot smarter about sponsoring things than they used to be, says Chadwick. Rather than treat a deal like a one-time transaction and stepping back as soon as a logo is sewn into a jersey, big firms - not to mention big clubs - are more likely to "carefully select a partner to build a strategic relationship with," he says. With more than half of Manchester United's estimated 75 million fans worldwide now based in Asia, the investment by AIG - keen to build their business in the region - made good business sense. When quizzed by a shareholder...
...Shanghai label insh in 2006, is in the vanguard. Her designs mix ancient and modern symbols in a way that is "communicating a culture," she explains. It is faintly ironic that one of Lee's best-selling shirts, which reads I LOVE SHANGHAI, simply appropriates the 1977 Milton Glaser logo for New York State. But none of this is about a dislike of America, per se. Just the desire to replace America's icons with Asia...
...which rises the quasi-presidential seal the Obama campaign used for a brief time earlier this summer before being mocked into retiring it. The seal, which features an eagle with wings spread, is not recognizable like the campaign's red-white-and-blue "O" logo. That confused Democratic consultant Eric Sapp until he went to his Bible and remembered that in the apocalyptic Book of Daniel, the Antichrist is described as rising from the sea as a creature with wings like an eagle...
...heard that the foreign athletes will have vegetables cultivated especially for them, which were not irrigated with water, but with milk or soy milk," his wife answers. Zhao chokes. He cannot swallow the rice in his mouth. The five rings of the Olympic logo, he says, feel like five loops that yoke his neck...