Word: logo
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...enterprising group of Dartmouth students is teaming up with some Harvard capitalists and the Harvard Republican Club to make big bucks out of an age-old rivalry. By selling hats with the logo "Go Harvard, Yale Sucks" to students here, and similar hats that say "Go Yale, Harvard Sucks" to students in New Haven the group hopes to make "a fair amount of money" before Saturday's Game, said Dartmouth student R. Clay Bloomer...
...year has been appearing on oil drills and storage tanks, trucks and hard hats, check forms and stationery, as well as magazine and television advertising. Employees are beginning to display the sunburst on T shirts and tote bags, and SUN workers at a subsidiary in Dallas have sewed the logo on a flag that flies from their building...
...became a first-rate example to point to," Noyes said, "a company in which a consistent design program was obviously an integral part of its management policies." With Watson's full support, Noyes and Paul Rand developed the IBM style. (Noyes and Rand also created the distinctive Westinghouse logo...
Noyes, who died in 1977, also developed a logo for Mobil with Chermayeff & Geismar Associates. This firm also created the fetching, letterless, four-color octagonal trademark for the Chase Manhattan Bank, probably the first completely abstract logo, whose design, says Chase, is supposed to "convey a sense of dignity and the dynamic purpose of the bank." The versatile and famous CBS eye was developed by Bill Golden, art director at CBS for 19 years. Currently, the leading imagemakers are Lippincott & Margulies, who created the Xerox logo and claim authorship of more than 2,200 others, including Uniroyal, RCA and ChemBank...
...much as the ambitions and the nature of the companies they serve. Some designers go in for elaborate market studies and psychological testing. Says Walter Margulies: "Research is mandatory." On the other hand Rand says, "Surveys and research are a waste of time. When I designed the IBM logo, I just...