Word: logo
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...Gamble candles so that illiterate workers could distinguish them. In time the cross became a star. Then a dozen more stars were added to signify the original 13 colonies, as well as a quarter moon with a human face, a popular image of the time. By 1882 the unusual logo had become Procter & Gamble's trademark...
Undeterred by the show of force, Solidarity members and supporters put up a huge poster of their leader, Lech Walesa, who remains interned. When banners bearing the suspended union's familiar SOLIDARNOSC logo were unfurled, the crowd's cheers were interrupted by the shrill sound of police loudspeakers issuing orders to disperse. Then the militiamen charged, beating demonstrators and bystanders indiscriminately. When the protesters responded with shouts of "Gestapo!" the militia began firing flares and tear-gas canisters into the crowd. High-powered water cannons drove some demonstrators into side streets. Others, less fortunate, were knocked down...
...instruct very young children, even Kemeny's BASIC is much too mathematical. Instead, more and more schools are turning to an innovative computer language called LOGO (from the Greek word for reason), developed by Seymour Papert and his colleagues at M.I.T. A mathematician who studied with the Swiss psychologist Jean Piaget, Papert has become something of a guru of the computer generation, predicting that the machines will revolutionize learning by taking much of the mystery out of mathematics, science and technology. Says he: "The computer can make the most abstract things concrete...
With a deceptively simple set of commands, LOGO enables youngsters who know nothing of geometry or algebra, and barely know how to read, to manipulate a triangular figure, dubbed the Turtle, on a computer screen and trace all manner of shapes with it. At the Lamplighter School in Dallas, teachers using LOGO get youngsters of three or four to write simple computer instructions. In one game, they maneuver "cars" and "garages" on the computer screen in such a way that the cars are parked inside the garages. While playing with LOGO, the youngsters learn simple words, the difference between left...
...imposed funk of his Western look. But no one has so codified American traditionalism, or mined it quite so profitably, as Ralph Lauren. His Polo (for men) and Ralph Lauren (for women) labels, with their assorted subsidiaries, sidelines and licenses, pulled in more than $700 million last year. His logo of a mallet-wielding polo player has galloped across everything from ties to dresses, saddle blankets to note pads, and is well on the way to giving the Lacoste alligator a smart konk on the noggin...