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Illustrated with cartoons by Jack Davis, whose drawings have appeared in Mad for the past 24 years, the report features a barrel-chested, hard-hatted Ashland man wearing the company logo. He explains to two blond, wide-eyed youths the intricacies of revenue figures, operating expenses and tax and depreciation numbers in the course of answering their initial question, "What's Ashland...
Along with the reported $60,000 Scandinavia's SAS Airlines paid him last year for wearing their logo on his sleeve, came free first-class air passage on SAS for him and discount fares for his parents. Donnay racquets of Belgium, which is paying him around $600,000 a year plus a commission on each Borg model racquet sold, also must provide the star with the 30 or so $75 racquets he takes with him to tournaments. In Australia, he endorses Bancroft racquets for another $90,000 or so a year and all the racquets he can break. Fila...
Corporations, however, have a host of signs to separate the wheat from the chaff among those climbing the corporate ladder. Bank of America employees, for example, know that they have made it when they are given stationery with the bank's logo in gold rather than black ink. One of the most elaborate status classifications is at Ford, where employees are graded on a scale of 1 (clerks and secretaries) to 27 (chairman of the board). Grade 9, the lowest level of executive, carries the right to an outside parking place, while Grade 13 brings a larger office, windows...
...mark his birthday last year, friends roasted Allen Harold Neuharth, 56, with a bogus interview printed under the logo of the Cocoa (Fla.) Today, a newspaper he helped launch in 1966. "We're pushing for a Pulitzer this year," the fictive Neuharth remarks at one point. In what category? "Profit. Er, make that 'progress...
Although the newspaper advertisements will carry the restaurant's logo, the posters will not, Greacen said...