Word: logo
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...always been linked to art, but this season more than ever, it seems the two are hooking up. Stella McCartney asked Jeff Koons to create a print for her spring collection, and Diego Della Valle of Tod's asked illustrator Michael Roberts to try his hand at a company logo. The prize for most daring alliance goes to Louis Vuitton for employing conceptual artist Vanessa Beecroft to create an installation of 40 nearly nude models in the atrium of the new Champs-Elysées flagship...
...SHOES English shoemaker Barker Black is trotting Stateside. Its premiere is an ode to old British lancers, bearing the regiment's skull-and-crossbones logo. Bottega Veneta uses leather as canvas this season, perforating cotton-lined featherweight capretto lace-ups. Inspired by Andy Warhol's loafers, Paris bootmaker Berluti has patched and darned its new line...
...around for you. Created by the 160-year-old champagne house in collaboration with bespoke luxury-luggage makers Pinel & Pinel, the limited-edition calfskin trunks (only 30 have been produced) are each the fruit of 700 hours labor and can be customized with a buyer's name or logo. Champagne flutes, an ice bucket, cashmere throws and an array of other little knickknacks without which no gathering is complete?including truffle graters, mother-of-pearl caviar spoons and a Dunhill cigar cutter?are supplied. Krug will even throw in three bottles of its Grand Cuv?e to help get the party...
...running joke at Motorola is that he took the CEO job just to work with her.) Instead of flooding India with cheap products, Warrior says, the company is introducing pared-down phones that share a design language with more expensive ones. They use the same accessories and logo, the keypads look similar and the body of the low-tier phones is made of a high-quality plastic that looks and feels like brushed metal. When a farmer in rural India spends a third of his household's monthly income on a phone, she says, "we want to make sure that...
...they drank samples of Coke and Pepsi. When the colas were not identified, the tasters showed no particular preference for either. But when they were shown the iconic red-and-white label, they expressed a huge preference for Coke, irrespective of which cola they were actually sampling. Coke's logo, the scans showed, lit up areas in the brain associated with pleasure expectation in a way that Pepsi's did not. Montague's conclusion: Coke's more pervasive brand marketing affected volunteers' preferences in ways they didn't realize--even if they were normally Pepsi drinkers...