Word: logo
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...what they paid for: Excels were prone to quality-control problems and frequently needed parts replaced. Sales tanked, and Hyundai became a laughingstock. In 1998, Late Show TV host David Letterman listed his "Top 10 Hilarious Mischief Night Pranks to Play in Space"; No. 8 read: "Paste a 'Hyundai' logo on the main control panel." Says Brandon Yea, director of Hyundai's marketing-strategy team: "The Hyundai brand was worse than nothing...
...Moines-based property and casualty insurer has now decided to adopt a new name. A contest is being held among the firm's 980 employees to suggest the best alternative. The winner will be given $5,000. AID executives have not decided how to modify the firm's logo. Says Evans: "The color might stay the same. The shape might stay the same. It's just that awful word...
Moviegoers should probably shut their eyes for the first few seconds of The Journey of Natty Gann and miss the production company's logo. Those who insist that the studio in question maintain certain prissy and unrealistic standards about onscreen language and incident will thus be spared needless outrage upon hearing the film's adolescent heroine mutter the odd four-letter word on stressful occasions, for example when she has to fight off a man intent on molesting her. Those who have a different set of expectations for the company's works will not feel obliged to hedge their enthusiasm...
...company this week is launching yet another new product. In partnership with Murjani International, a New York City clothing designer, Coke will be producing a line of men's and women's wear. The items will range from sweatshirts with the Coca-Cola logo emblazoned across the chest to stylish shirts, blouses and outerwear...
...March for $42 million. At the time of the sale, Family Weekly had 362 newspaper clients and a combined circulation of more than 12 million. Renamed USA Weekend and scheduled to debut in September, the revamped magazine is a close cousin of the newspaper, complete with the same logo and flashy graphics. Many of Family Weekly's longtime subscribers, however, have complained that the new look amounts to free promotion for USA Today. So far, about 130 of those clients have switched to Parade, boosting the nation's biggest Sunday supplement to 268 papers (circ. 30 million). Gannett officials claim...